I’m a lover of all things social both online and offline. I’m a firm believer that immersing yourself in new experiences enrich your life.
How'd I get into Marketing? After years of running a team of project managers through manufacturing and development processes, I took the leap into Social Media and Marketing. From my days of being a server in college until now, I have always had a passion for the customer, and doing anything possible to give them the best experience. It was an exciting transition!
As with most marketers, I've spent a lot of time convincing executives and stakeholders that marketing not only drives brand, but can be a revenue driving power house. This results-driven approach has enabled me to progressively take on more scope within digital and eventually lead all types of marketing strategy. Fast forward 15 years, which brings me to where I am today… leading high performing marketing teams.
I’ve built 3 teams from the ground up with minimal budget or resources . I believe that with strategic leadership and solid data, anything is possible.
My area of expertise is in people leadership, brand marketing, social media, performance marketing, measurement and data analysis, marketing strategy and forecasting, content marketing, product marketing, email marketing, SEO, customer experience, process and project management.
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Personally, I love food, travel, my family, my poodles and good spirits! I'm a 30+ year vegetarian, and a self proclaimed chef who always boasts that I could win "Chopped" ... but secretly fears I'd be eliminated in the first round. Peep @thingstonieats to see whats on my plate.
When I'm not leading marketing strategy, you'll find me walking the lakefront, tucking it out at Pure Barre, eating my way through Chicago's amazing food scene or exploring new countries with my hubby (AKA... my Giant or Bab-Buh!)
Performance & Distributed Marketing
Content Strategy & Marketing
SEO/SEM & Inbound Marketing
Brand & Social Media Marketing
Project & Program Management
Process Design & Improvement
Measurement & Analytics
Leadership & Training
Leads with empathy and curiosity
Left Brain Thinker with a big dash of right brain ideas
Master of Multi-Tasking
Determined to always deliver results (on time).
Friend of the planet