Growth & Performance Marketing Leader
Toni Marie Jones (Larson)
Driving scalable acquisition and demand for mid-market and enterprise brands — available for fractional, interim, and full-time leadership roles.
ABOUT ME
I’m a growth and performance marketing leader with over 15 years of experience helping organizations scale acquisition, optimize performance, and navigate moments of growth and transition.
My background spans enterprise and high-growth environments, where I’ve partnered closely with executive teams to align marketing strategy with business outcomes. I work across fractional, interim, and full-time leadership roles, depending on what best serves the organization.
Background & Experience
Over the course of my career, I’ve led and scaled marketing programs across financial services, retail, marketplaces, and consumer brands. Most recently, I served as Senior Director of Growth Marketing at Edward Jones, where I led cross-channel acquisition strategy, performance optimization, and team leadership within a complex enterprise environment.
Previously, I’ve held senior marketing roles at Walgreens, Groupon, U-Haul, and Softonic, driving growth across paid media, digital strategy, analytics, and go-to-market initiatives. Across roles, I’ve been trusted to bring clarity to ambiguity, improve efficiency, and help teams build momentum at critical moments.
How I Lead
My leadership style is grounded in clarity, accountability, and collaboration. I’m highly data-driven, while remaining deeply focused on people—building strong teams, aligning stakeholders, and creating operating rhythms that support sustainable performance.
I aim to balance speed with intention: moving quickly where it matters most, while staying thoughtful about long-term impact. This approach allows me to operate effectively in both fast-moving growth environments and complex enterprise settings.
Perspective, Mindfulness, and Leadership
Outside of my professional work, I’m deeply curious about the world and how people experience it. I have a passion for learning through travel and exploring different cultures, which has shaped my appreciation for diverse perspectives and adaptability.
I’m a lifelong vegetarian, animal lover, and foster, values that reflect a belief in compassion, responsibility, and seeing the potential in people and systems. I also maintain a long-standing dedication to yoga and meditation and am a Registered Yoga Teacher (RYT 200).
Together, these practices influence how I show up as a leader—with presence, resilience, and perspective—especially during periods of change. They reinforce my belief that sustainable growth is driven not only by execution and metrics, but by focus, balance, and the well-being of the teams doing the work.
