Marketing, Growth & AI Advisor
Toni Marie Larson
Helping Businesses Scale Through Change
Marketing Leadership That Scales With the Business
I partner with organizations at pivotal moments of growth, transition, or transformation—providing senior marketing leadership that drives clarity, performance, and momentum. My work spans fractional and interim leadership as well as full-time executive roles, depending on what the business needs most. In every engagement, I focus on building scalable acquisition strategies, aligning teams, and delivering measurable impact.
How I Support Growth-Oriented Teams
Fractional Marketing Leadership
Provide ongoing senior leadership as a fractional Head of Growth or Marketing Director—owning strategy, performance, and team alignment without long onboarding cycles.
Growth & Performance Strategy
Design and optimize acquisition and demand programs across paid media, lifecycle, and full-funnel marketing to improve efficiency and accelerate growth.
Interim Marketing Leadership
Step in during leadership transitions, growth phases, or periods of change to stabilize teams, assess performance, and build a clear roadmap forward.
Executive Advisory
Partner with founders and leadership teams to align marketing with business goals, improve decision-making, and unlock growth opportunities.
Executive Capabilities
A focus on scaling enterprise revenue through integrated media and data systems.
Integrated Systems
Scaling growth engines across multi-channel organizations with a unified focus on Lifetime Value (LTV)
Precision Scale
Oversight of $100M+ annual budgets with a proven track record of efficient, high-volume acquisition.
Advanced Tech Adoption
Implementation of AI, propensity modeling, and advanced analytics to optimize the patient journey.
I bring over 15 years of marketing leadership experience across enterprise and high-growth organizations, with deep expertise in performance marketing, demand generation, and go-to-market strategy.
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Most recently, I served as Senior Director of Growth Marketing at Edward Jones, leading cross-channel acquisition strategy, performance optimization, and team leadership within a complex enterprise environment.
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Previously, I’ve held senior marketing roles at Walgreens, Groupon, U-Haul, and Softonic, driving growth across digital, paid media, analytics, and customer acquisition.
